Brand Management and Storytelling

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Who Will Benefit From This Course

This course is perfect for anyone who wants to build a strong, believable brand — and communicate it with clarity, strategy, and storytelling. It’s ideal for:

• ✔️Aspiring marketers, branding executives, and communications beginners who want a solid foundation in brand storytelling, visual concepts, and brand positioning
• ✔️Content creators, videographers, and social media teams who want to plan brand stories using storyboards, short-form video concepts, and structured narratives that align with brand strategy
• ✔️PR, corporate communications, and customer experience professionals who manage brand perception and need to translate messaging into clear visual and video-based communication
• ✔️Business owners, founders, and managers who want to use video storytelling to increase brand visibility, trust, and engagement across marketing and PR campaigns
• ✔️Sales, service, and front-line leaders who want to capture customer insights and turn real feedback into authentic brand stories and campaign ideas
• ✔️Beginner to intermediate learners — no filming or design background required. You’ll be guided step-by-step in translating brand ideas into storyboards, campaign visuals, and simple video concepts

Why Choose This Course

• ✔️Learn how to craft powerful brand stories using storytelling frameworks that connect emotion, identity, and purpose.
• ✔️Use AI tools to develop brand narratives, storyboards, videos, and visual assets aligned with personal or corporate branding goals.
• ✔️Gain hands-on experience in videography, smartphone shooting techniques, and AI-assisted video editing for brand content.
• ✔️Discover how to create scroll-stopping brand visuals, scripts, and music that amplify emotional impact and brand recall.
• ✔️Leverage audience insights and AI analysis to refine brand tone, messaging, and storytelling style before campaign launch.
• ✔️Plan, execute, and evaluate brand and PR campaigns using performance indicators to strengthen brand visibility and trust.
• ✔️We continuously update our tools and storytelling methods to keep your brand relevant, distinctive, and future-ready.

Entry Requirements

• ✔️Course completion requirements: Fulfill at least 75% attendance and pass assessments
• ✔️Aged 21 years and above.
• ✔️Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent.
• ✔️SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.

Expected Learning Outcomes

• ✔️LO1: Draft brand communication concepts that address stakeholder needs and highlight product or service benefits effectively.
• ✔️LO2: Document customer insights and brand feedback using listening strategies to evaluate influence on brand reputation.
• ✔️LO3: Execute marketing and public relations initiatives that align with brand positioning to boost brand awareness.
• ✔️LO4: Monitor brand performance using indicators and recommend enhancements for public relations campaign effectiveness.

Hands On Practical & Demonstration
Smartphone Videography AND Video Editing

Additional Notes:
Eligible for Claim Period: 05 Dec 2025 - 04 Dec 2027
Training provider: SOQ International Academy Pte. Ltd. (201723514D)

Remarks
AI tools used in the course are subject to change according to the latest trends and industry demand. We promise to always include the most relevant and high-demand tools to ensure your learning stays up-to-date and practical.

Funding Information
SkillsFuture Funding (Baseline) - Singapore Citizen 21-39/ Singapore PR/ LTVP+
Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40
Skillsfuture Enhanced Training Support for SMEs
Corporate Absentee Payroll (AP)
SkillsFuture Credit (SFC)
SkillsFuture Enterprise Credit (SFEC)
Union Training Assistance Programme (UTAP)

Practical Hands-On Activities