This course emphasizes the importance of performing effective product demonstrations based on the types of information about the products and services to be presented in retail industry. Learners become effective in performing product demonstrations when they apply competently the different methods of demonstration while probing for customer’s requirements using effective communication skills.
4.9 / 5.0
Established Organisations that Trust SOQ International Academy
Mode of Assessment: Role Play & Written Assessment
Key Areas Covered In This Course
Prepare the Area and Tools
Get to Know the Products
Understand Customer Needs
Demonstrate the Products
Encourage Customer Engagement
Close the Demo and Follow Up
Who Will Benefit From This Course
✔️This course is designed for anyone who wants to build strong skills in effective product demonstration and customer engagement within the retail industry. It is ideal for:
✔️Retail Sales Associates – Individuals who want to improve their ability to present, explain, and demonstrate retail products confidently.
✔️Store Promoters & Brand Ambassadors – Those who conduct live product demos and wish to enhance their presentation and communication techniques.
✔️Retail Supervisors or Team Leaders – Professionals seeking to train and guide their teams in delivering engaging customer experiences.
✔️Customer Service Staff – Anyone working in retail who wants to understand customer needs better and build stronger connections through effective product demonstrations.
✔️Career Switchers & New Entrants – People looking to enter the retail industry and develop practical, customer-focused product advisory skills.
✔️Open to all learners — with or without prior retail experience.
Why Choose This Course
✔️Learn practical product demonstration and customer engagement techniques
✔️Hands-On Practice & Live Demonstration
✔️Build Sales & Communication Confidence
✔️Learn From Industry Experts
✔️Career-Ready Skills for Retail Success
Entry Requirements
✔️Course completion requirements: Fulfill at least 75% attendance and pass assessments
✔️Aged 21 years and above.
✔️Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent.
✔️SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.
Expected Learning Outcomes
Product Demonstration in Aromatherapy Guasha
1. Korean Lymphatic Guasha Techniques
Learners will learn Korean-inspired lymphatic guasha techniques designed to support facial relaxation, gentle drainage, and a more refreshed appearance.
2. Facial Lymphatic Drainage & Detox Care
Learners will understand how to apply gentle facial guasha movements to support lymphatic drainage, reduce facial tension, and enhance the overall wellness experience.
3. Essential Oil Matching for Different Skin Types
Learners will learn how to select suitable essential oils according to different skin types, customer needs, and treatment objectives.
4. Wellness & Relaxation-Based Facial Treatment
Learners will explore how to deliver a guasha facial treatment that focuses on comfort, relaxation, and a calming client experience.
5. Customer Consultation & Communication
Learners will practise effective communication skills to understand customer concerns, preferences, and expectations before recommending suitable products or services.
6. Professional Product & Service Demonstration
Learners will learn how to prepare and demonstrate guasha-related products and services professionally according to organisational procedures.
Additional Notes
Eligible for Claim Period: 16 Jul 2021 – 15 Jul 2027
Training provider: SOQ International Academy Pte. Ltd. (201723514D)
Funding Information
SkillsFuture Funding (Baseline) - Singapore Citizen 21-39/ Singapore PR/ LTVP+
Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40
Skillsfuture Enhanced Training Support for SMEs
Corporate Absentee Payroll (AP)
SkillsFuture Credit (SFC)
SkillsFuture Enterprise Credit (SFEC)
Union Training Assistance Programme (UTAP)
Practical Hands-On Activities
Product Demonstration in Aromatherapy Guasha
Focuses on developing professional product presentation, consultation, and demonstration skills through the application of aromatherapy oils and guasha techniques. Learners will understand how to introduce products effectively, explain the benefits of essential oils and guasha treatments, demonstrate proper usage techniques, and recommend suitable solutions based on customer needs and concerns. The course also emphasises customer communication, hands-on demonstration techniques, sensory experience creation, and building customer confidence through professional product knowledge and service presentation skills.
Earn Your Effective Product Demonstration Certificate
You will receive a related certificate from SOQ International Academy when you successfully complete the course
Meet Our Expert Trainers
Access expert knowledge and interact with accredited trainers backed by years of hands-on experience and sector-specific insights.
Yes — all training materials, tools, and products used during the course are provided. Learners will have full access to everything needed for hands-on practice. Just bring your enthusiasm and readiness to learn!
Is this course suitable for beginners or non-industry learners?
Yes! This course is beginner-friendly and perfect for those with no prior experience in the beauty care industry. All concepts and techniques are taught step-by-step, with hands-on guidance and full training materials provided. Whether you’re new to beauty or looking to switch careers, you’ll gain practical, easy-to-apply skills in beauty advisory.
Can I learn both In-store and digital demonstration skill?
This course covers both in-store and digital demonstration skills. You’ll learn the key techniques for each, but we’ll go in-depth with one area — either in-store demonstrations (hands-on, live customer engagement) or digital demonstrations (creating and presenting content using tools like Canva) — depending on your learning focus and career goals.
Will this help me in my career or business?
The skills you’ll learn — from in-store to digital demonstrations — will help you attract customers, boost sales, and grow your career or business in the retail industry.
Are there any funding options or subsidies?
Yes — eligible Singapore Citizens and PRs can enjoy up to 70% SkillsFuture Funding. Other schemes like SkillsFuture Credit and UTAP may also apply.
Can I use my SkillsFuture Credit to pay for the course fee (after funding)?
Yes, you can use your SkillsFuture Credit to offset the remaining course fee after funding. Please visit the MySkillsFuture portal to check your available balance before registration.
Note: This course is not eligible for the $4,000 Mid-Career SkillsFuture Credit (SkillsFuture Level-Up Programme).
What is the class size?
We encourage small-group learning to ensure personal attention and hands-on guidance. Each class is kept intimate and interactive, with a maximum ratio of 1 trainer to 20 learners (1:20) for optimal learning support.
How can I register?
Simply click “WhatsApp Us” or “Enroll Now”, and our course consultant will get in touch with you shortly to guide you through the registration, subsidy options, and class schedule.
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